There are a lot of agencies and self-proclaimed SEO gurus out there spreading around a lot of misinformation regarding SEO. With so much information at our fingertips, it can be difficult to…
Digital Marketing
Here are 5 Big fat myths about SEO, Debunked
When the Leads Stop Coming In (and they will)
You’ve been putting it off for months, maybe even years now. Why? Investing in digital marketing is time-consuming, expensive, and it is sometimes quite difficult to measure its effectiveness. It…
What’s the Best Content Length for SEO?
Copywriters and marketers struggle with this very question on a regular basis. With Google and other search engines changing their algorithms faster than we can keep up, it can be hard to answer…
4 Reasons Your Business Needs an SEO Strategy
Why have an SEO Strategy...
If you’re still going back and forth about whether to invest in a Search Engine Optimization (SEO) strategy – stop…
Top SEO Tools SMILE Recommends
Here are some Best SEO Tools for Businesses
As a business professional, SMILE knows you’re always trying to stay up-to-date with best practices…
How Much Are Businesses Spending on Digital Marketing?
And what are they spending it on?
According to a Gartner CMO Spend Survey released in late 2016, marketing budgets appear to be climbing consistently. In fact, according to the…
Reasons Why Your Digital Marketing Isn't Getting the Results You Want
The fact is – digital marketing is hard. Marketing today is much different than it used to be, and much more complex to boot. In the age of short attention spans, overcrowded emails, and a sea of…
How Color Psychology Affects Your Business
Color design is one of the most interesting, yet complex aspects of marketing. Even outside of marketing, we use colors alone just to establish an identity for ourselves. All colors have both…
Key Steps to Building an Effective Social Media Marketing Strategy
Social media marketing is a vital trend in promoting businesses online today. An effective social strategy can transform into customer engagement and generate profits in the long run. With…
5 Powerful Reasons Why Video Marketing Works
What’s your go to for entertainment? If it were 100 years ago, you’d probably be reading a book. If I had to guess for the present time, I’d bet you pick up your phone and start opening Facebook…
