Case Study: Give It Get It - A Digital Campaign Review

One of the biggest challenges for this project was the amount of content that needed to be easily accessible to users. It was important to organize the vast amount of information so it could be available as needed, but without crowding the site. Rebranding the organization was another top priority which required creative thinking and strategy. Another challenge was building a structured website that was both easy to understand and navigate for those looking for technology assistance and those looking to give equipment, time, and other resources. Connecting buyers, donors, recyclers, and volunteers on a digital platform that was secure and easy to navigate required strategic planning and functionality testing throughout the project. Additionally, integrating the back office with data capturing, workflows, and ecommerce required complex technology.

The final solution was a robust and fast website which is minimalistic in nature, helping the organization to achieve its mission to reduce e-waste through and provide technological support to those in need to help boost their livelihood. The website also complies with all the necessary criteria of Google, which positions it well to rank high in the search results for their desired keywords. We integrated Salesforce with all online actives so they can manage clients, students and donors efficiently in their back office, and we are adding an online store with the same streamlined approach.