Email marketing, a cornerstone of digital marketing, is a powerful tool for building relationships and driving engagement. It involves sending targeted and personalized messages to a curated audience to convert prospects into customers and turn one-time buyers into loyal fans. In this evolving landscape, staying ahead means learning from the best.
Following the 20 top email marketing experts on social media can be immensely beneficial. These experts, ranging from industry pioneers to creative content specialists, offer a wealth of knowledge. Their social media presence is a treasure trove of learning, combining theoretical knowledge with real-world applications.
Phil Hollows
Phil Hollows, an innovator in digital marketing, founded FeedBlitz nearly 20 years ago out of necessity. When an existing RSS to email service for a corporate blog failed him, Hollows realized the need for a reliable alternative. This marked the inception of FeedBlitz, initially a simple RSS-to-email solution.
Under Hollows' leadership, it has since evolved into a robust online marketing platform, offering top-tier email marketing and RSS feed services. FeedBlitz stands out for its exceptional deliverability standards and high rates, a testament to Hollows' commitment to excellence. Continuously developing new features, Hollows ensures FeedBlitz meets the diverse needs of its clients with reliability and flexibility.
Dave Chaffey
Dr. Dave Chaffey is a distinguished figure in digital marketing, renowned for his expertise in applying digital media and technology. His journey in this field began with his first online strategy course for the Chartered Institute of Marketing in 1997, followed by the creation of his first website in 1998. Dr. Chaffey authored his inaugural book, "Internet Marketing: Strategy, Implementation, and Practice," in 2000, marking the start of a prolific career dedicated to enhancing digital marketing practices. He is celebrated for his strategic, data-driven approach, having consulted with major B2B and B2C brands like 3M, BP, and Microsoft.
His tenure in academia includes a significant role as a Senior Lecturer at the University of Derby, developing pioneering e-business programs. Dr. Chaffey's influence extends through his books, widely used globally in various translations, and his position as Insights Director at ClickThrough Marketing. Beyond work, he enjoys fell running, orienteering, and indie music, showcasing a well-rounded persona that complements his professional achievements.
Ryan Deiss
Ryan Deiss stands out as a versatile figure in the digital marketing world, seamlessly transitioning from marketer to entrepreneur to investor while maintaining his core identity as a marketing expert. He is renowned for creating the "Customer Value Optimization" methodology, a cornerstone concept in digital marketing today.
His innovative approach has pioneered many strategies now fundamental to modern digital selling. Deiss has authored influential books on marketing and founded multiple successful companies, employing hundreds internationally. His impact is so significant that Daymond John of Shark Tank fame remarked, "His companies practically own the internet." This testament to his influence highlights Deiss's role in shaping the digital landscape, underscoring his expertise and entrepreneurial acumen.
Noah Kagan
Noah Kagan, the dynamic Chief Sumo at AppSumo.com, is a vibrant entrepreneurial figure known for empowering fellow entrepreneurs. His journey is marked by significant milestones: from a 'cubicle monkey' at Intel to pivotal early roles at Facebook (#30) and Mint (#4). Kagan's experiences have shaped his insights into marketing, business startup strategies, personal development, and productivity, which he enthusiastically shares. His diverse interests add depth to his persona.
He's an avid mountain biker and chess enthusiast, finds joy in the simple pleasures of reading, and relishes moments of relaxation with Tacodeli and Clase Azul Tequila - Reposado. Kagan's love for stand-up paddleboarding, his value on friendships, his penchant for lists, and his dedication to working out reflect a well-rounded lifestyle, blending professional vigor with personal passions.
John Thies
As the CEO and Co-Founder of Email on Acid, John Thies has carved a niche in the email marketing world with a unique pre-deployment Email QA platform. This innovative tool alleviates marketers' anxiety before hitting the "Send" button. Thies' dedication to the email industry is profound; he lives and breathes email, demonstrating a level of engagement and passion that is rare and inspiring.
His commitment extends beyond business into philanthropy, serving as the CEO of Cause for Awareness, a non-profit dedicated to empowering other non-profit organizations with digital marketing tools. Based in Denver, Colorado, Thies balances his professional endeavors with a fulfilling personal life, sharing his journey with his wife and son. His multifaceted career illustrates a blend of technological innovation, industry leadership, and community service.
Jordie van Rijn
Jordie van Rijn is a seasoned email marketing expert and consultant with over 13 years of hands-on experience. He has built a reputation for enhancing numerous companies' email marketing results, extending his expertise through training and speaking engagements.
His clientele includes prestigious brands such as AEGON, Unilever, Roche, KLM, and Heineken, showcasing his ability to cater to high-profile and diverse needs. Jordie's services range from reviewing emails for conversion and impact strategizing email marketing plans to offering flexible consultancy options.
His deep understanding of email vendor selection and marketing tools positions him as a go-to expert for those seeking the right software. Beyond consulting, Jordie is an accomplished writer and speaker, contributing to the field through articles, whitepapers, and personalized training sessions. His passion for email marketing services is echoed in the positive testimonials from his clients, highlighting his effectiveness and expertise as an email marketing specialist.
Amy Porterfield
Amy Porterfield's journey from an overworked corporate employee to a successful online business entrepreneur is a story of transformation and resilience. She built an 8-figure business, attracting over 50,000 students and achieving more than 49 million podcast downloads while maintaining a balanced 32-hour workweek.
Her success didn't come easily; it was a challenging dance of back-and-forth steps marked by humiliating failures and tough decisions.
Despite these obstacles, Amy emerged as a leader, guiding a team of over 20 professionals. Her dedication to helping thousands of entrepreneurs craft fulfilling lives is a testament to her passion and expertise. Amy's story is not just about business success; it's an inspiring tale of personal growth and the power of perseverance in the face of adversity.
Ann Handley
Ann Handley stands as a beacon in the digital marketing landscape, renowned as a writer, speaker, and Wall Street Journal best-selling author. Her work empowers businesses to break free from marketing mediocrity and unlock measurable success.
Handley's approach is not just about marketing techniques; it's about creating marketing strategies that resonate deeply with customers, fostering engagement, and driving tangible results. She is a pioneer in the field, inspiring businesses to aim for better outcomes and take pride in their marketing efforts.
Through her writing and speaking engagements, Handley shares insights on how effective marketing can transform businesses, encouraging professionals to produce work that they are proud of and that truly connects with their audience. Her influence extends beyond traditional marketing, instilling a sense of purpose and creativity.
Joanna Wiebe
Joanna Wiebe is a trailblazer in copywriting, renowned as the original conversion copywriter. She is the driving force behind Copy School, an esteemed training platform that elevates the skillset of marketing teams. Her expertise in crafting compelling copy that drives conversions has made her a trusted figure in the industry.
Under Wiebe's guidance, Copy School offers specialized training for performance-focused marketing practitioners, blending theory with practical applications. This program has garnered trust from marketing and creative departments across various sectors, ranging from big brands like AWS to burgeoning startups worldwide. Wiebe's influence in the marketing world profoundly shapes how businesses communicate and engage with their audience.
Her approach to copywriting is not just about writing persuasive content; it's about creating narratives that resonate, convert, and deliver measurable results.
Dela Quist
Dela Quist, Alchemy Worx's founder and CEO, a renowned email marketing agency, stands out as a dynamic force in the email marketing industry. Known for his straightforward approach, Quist combines passion with a deep understanding of the field, using research and statistics to substantiate his perspectives.
His expertise makes him an engaging writer and speaker, earning him a reputation as a must-follow thought leader in email marketing. Quist focuses on driving ROI through effective communication strategies, offering tailored solutions for businesses of various sizes. He specializes in email execution, data analytics, design, testing, customer acquisition, and integrating social media.
His guidance is precious in navigating challenges like the privacy changes introduced by iOS 15, ensuring businesses stay ahead in a rapidly evolving digital landscape. Dela Quist's contribution to the industry is not just about solving immediate issues but about empowering businesses to leverage email marketing's full potential.
Anna Yeaman
Anna Yeaman is a distinguished email expert at Stylecampaign Systems, where her focus on innovative email design systems sets her apart. With a rich background that blends research with interdisciplinary approaches, Anna pushes the boundaries of traditional email design. She is one of the most sought-after email marketing experts.
Her exploration into cutting-edge areas such as VR/AR, publishing, 3D, and app development reflects a forward-thinking mindset crucial for contemporary email marketing strategies. Anna is developing a series of talks centered on animation in email. These talks delve into various animation types and offer guidelines for effectively integrating animation into email systems.
Her deep understanding and commitment to the evolving dynamics of email design make her an invaluable asset for those aiming to enhance their email campaigns with creative and impactful designs. Anna's work symbolizes a blend of artistic vision and technical proficiency, vital for the ever-changing landscape of email marketing.
Ian Brodie
Ian Brodie, a seasoned consultant since 1994, brings a down-to-earth perspective to email marketing. Residing in Cheshire, North England, with his wife Kathy and their two children, Chris and Robs, Ian balances professional expertise with personal interests, including being a dedicated Newcastle United supporter.
Transitioning from a technical R&D background, Ian discovered his passion for consulting and helping businesses improve. Initially struggling with marketing and sales, he overcame these challenges through mentorship and perseverance, eventually focusing on email marketing. Ian believes in building credibility and relationships through consistent, valuable emails, a principle that underpins his best-selling book, "Email Persuasion."
He teaches simple yet effective email strategies through his newsletter, "Unsnooze Your Inbox," guiding professionals in engaging audiences and converting subscribers into clients without relying on complex technologies or aggressive sales tactics. Ian's approach emphasizes practicality and authenticity in marketing.
Chad S. White
Chad S. White is a prominent figure in email and digital marketing, with an extensive background that includes authoring four editions of "Email Marketing Rules" and nearly 4,000 articles and posts.
With over 17 years of experience, he has served as the lead email marketing researcher at major email service providers like Oracle, Salesforce, ExactTarget, and Responsys, as well as at Litmus and the Direct Marketing Association. Currently, he is the Head of Research at Oracle Digital Experience Agency.
White's expertise is recognized widely; he was a journalist at esteemed publications like Condé Nast and Dow Jones & Co. and has been featured in over 100 publications, including The New York Times and The Wall Street Journal.
His influence in the field is further highlighted by being named the No. 1 email marketing expert on Twitter and the ANA's 2018 Email Marketer Thought Leader of the Year, marking him as a key thought leader in email marketing.
Matthew Vernhout
Matthew Vernhout is a seasoned expert in email marketing with nearly two decades of experience, blending his knowledge in privacy and network operations to enhance digital marketing programs.
He comprehensively understands ISP policies, email authentication, deliverability, and legal requirements related to legislation like CAN-SPAM, GDPR, and PIPEDA. Since 2008, he has been a Certified Information Privacy Professional (Canada).
A prominent figure in the industry, Matthew is a frequent speaker at conferences, covering pivotal topics like digital privacy and email security. In 2019, he founded the Canadian Email Summit, a highly successful event for email marketing professionals.
As a co-author of 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation' and contributor to several publications, he is a respected voice in the field. Matthew is also actively involved in various associations, including CAUCE's director-at-large, Email Experience Council Chair, and Communications Chair of the AuthIndicators Working Group (BIMIGroup), underscoring his commitment to advancing the email marketing industry.
Chase Diamond
Chase Diamond's entrepreneurial journey in digital marketing is a tale of rapid growth and strategic focus. Starting as a freelancer at the end of 2017, he quickly established a profitable base, earning around $10K monthly. In mid-2018, Diamond joined a budding agency as a partner, contributing to his clientele.
After a business merger, he chose to start his agency, which impressively grew to approximately $80K monthly. Diamond's strategic decision to specialize in email marketing for e-commerce marked a pivotal point. By late 2018, his agency, concentrating on consulting, served about ten brands and earned around $30K monthly.
The growth trajectory continued through 2019 and 2020, with the agency reaching over $100K monthly, serving around 40 e-commerce brands, and expanding the team significantly to meet high demand. Diamond's success is underscored by his ability to identify and harness niche expertise, leading to a thriving business with a robust client base and team.
Kath Pay
Kath Pay, an email marketing virtuoso with over 23 years of experience, is a beacon in the industry. Her tenure includes ten years on the UK DMA Email Marketing Council, and she has been a judge for the DMA Awards multiple times. In 2021, Kath was honored with the EEC's Thought Leader of the Year Award.
She is the author of the acclaimed book "Holistic Email Marketing," which won a Business Book Award in 2021. Kath pioneered the "Holistic Approach" to email marketing in 2009, a concept now widely embraced in the industry.
Recognized as one of the World's Top 50 Email Marketing Influencers and a leading UK Email Marketer, she has trained numerous prestigious brands and lectured for the MSc in Digital Marketing Communications at Manchester Metropolitan University. Kath is a prolific international speaker, blogger, and contributor to esteemed platforms like Econsultancy.com, shaping the industry with her insights and expertise.
Chris Donald
Chris Donald, a seasoned professional in the digital marketing arena, has been shaping the landscape since 1993. He embarked on his journey with email marketing in 1995, showcasing his early adoption and expertise in the field.
Chris's vast experience encompasses working with diverse entities, including Fortune 500 companies, retail giants, non-profits, SMBs, and government agencies. His skills range from formulating strategic email marketing campaigns to creative content development and in-depth analytics/data modeling. Based in Texas with his wife Kari and their five dogs, Chris balances his professional life with personal passions. He is an avid baseball enthusiast, reveling in the game's nuances.
Chris also finds the culinary delight of a good steak and enjoys the thrill of zombie movies, reflecting a diverse range of interests outside his digital marketing prowess.
Paul Airy
Paul Airy, known as Beyond the Envelope™, is a pioneering figure in the email marketing industry, particularly in accessibility and typography. His journey began in 2011 when he recognized the need for more accessible email designs amidst the prevalence of 'all image' emails. This insight led to his ebook, 'A Type of Email,' focusing on HTML typography in emails.
Paul's work has since been dedicated to applying Web Content Accessibility Guidelines (WCAG) to email design, a focus highlighted in his notable talk, 'A Type of Accessibility,' at The Email Design Conference (Litmus Live) in London, 2015.
He has conducted workshops, delivered talks worldwide, and contributed to various blogs and podcasts, emphasizing accessibility and typography. In 2023, Paul relaunched his email, Type E, a testament to his commitment to creating accessible, well-designed emails. This unique email, written, designed, and developed by him, is a practical example of his teachings, marrying content with demonstrable practice.
Justine Jordan
Justine Jordan excels at the nexus of people and business, bringing a unique blend of problem-solving skills and insight. Her current role as an advisor, consultant, and coach to SaaS professionals leverages her extensive experience in the email marketing domain.
Previously, she was the head of marketing for Postmark, a part of Wildbit, later acquired by ActiveCampaign in April 2022. Jordan's career portfolio includes leadership positions at notable companies like Litmus, Help Scout, and ExactTarget (now Salesforce Marketing Cloud).
Her journey began as a designer and email developer, highlighting her deep roots in the industry. Justine has significantly influenced the email community, organizing the world's only conference for email designers and developers, and was honored as the Email Experience Council's 2015 Email Marketer Thought Leader of the Year. Her extensive experience and recognition in the field make her a valuable asset for collaboration and insight in the digital marketing world.
Shaun Reynolds
Shaun Reynolds, a dedicated email marketing specialist since 2005, is the founder of Email-Postman, which was launched in 2019. His journey in email marketing is marked by extensive experience and deep-seated expertise, which he now brings to clients across the UK and internationally.
Under Shaun's leadership, Email-Postman is a testament to his passion for this dynamic marketing channel like Smile Media. His enthusiasm for email marketing is palpable and infectious, fueling his commitment to achieving remarkable success for his clients.
Shaun's approach is not just about delivering services; it's about ensuring impactful results, a promise that Email-Postman not only pledges but consistently fulfills, reflecting Shaun's profound understanding and dedication to the realm of email marketing.
To Sum up
The landscape of email marketing is continually shaped and enriched by the expertise and innovation of its leading professionals. Their diverse experiences, from pioneering new methodologies to focusing on niche aspects like accessibility and typography, demonstrate the dynamic nature of this field.
These experts contribute to the current state of email marketing and pave the way for future advancements. Their dedication and achievements highlight the importance of email marketing in the digital age, serving as both an inspiration and a guide for current and aspiring marketers alike. Their collective insights and strategies emphasize the power of email marketing as a vital tool for connecting with audiences and achieving business success. If you want to learn more about email marketing or talk to an expert directly, Smile Media is the platform you are looking for!
