With the growing influence of digital entrepreneurship, it has become imperative to own a website for your business. It is the digital business card of your company. A website can attract more customers to your business. At the same time, it can create wrong impressions if it lacks the essential design elements. In this domain, attention and retention are the focal points. Your website can gain the attention of users and keep them engaged on its pages for enhanced conversions. The homepage will determine whether a user will stay on your site or move into the overcrowded web to be lost forever.
So if your website is losing traffic quickly, you should hire a Boston creative design agency with ample expertise and follow the tips given here:
1. Fully-Functional Landing Pages:
The landing pages should be carefully designed with minimum clutter and maximum appeal. There should be easy navigation pathways along with striking CTAs that compel the users to take the desired action. In recent web trends, uncluttered web designs have taken a center stage. A proper use of white space between the paragraphs and in the margins ensures that the information is legible. Never let the ads appearing on your website distract the users.
2. Remove Improper Content:
The content of a website is the language that it speaks. It should be flawless and engaging to retain the attention of users. The content shouldn’t distract the users; rather, it should establish the authenticity of your brand. Hence, keep it informative and relevant. Avoid any typos or grammar mistakes, as these errors can ruin the user's experience. Instead of adding a lot of redundant content, offer information that can add value to the life of the users. Integrate a blog on your website to deliver the content in a meaningful manner. It may be hard to manage on your own, so, hire the best Boston creative design agency to create content-rich web pages for your business.
3. Avoid Using Stock Photos:
If you run an e-commerce website, you can gain more user attention by adding real images of your products or services. Avoid using stock photos because they are too generic. Also, they lack the element of authenticity. You can use stock photos for blog posts, but should avoid them for main pages, such as the following: About, Products, Services, Office, Staff, etc.
4. Make It Easy To Contact You:
You want customers to contact you, right? So make it easy for them. Some businesses commit the mistake of adding only the email to their website’s Contact page. This can discourage the users who need basic information on an urgent basis. You should also include phone numbers, and a contact form on this page, so visitors can get in touch using the method they prefer.
These are the tactics used by SMILE media, a Boston creative design agency committed to helping you gain more user attention. Need help driving traffic to your website? Contact SMILE today.
